Every community is different, but learning what matters in the community surrounding your facility can help you stand out from the larger competition down the road. The majority of your customers are coming from only 3-5 miles away, so, while this is a small pond to fish in, it also allows you to make your marketing hyper-local! You can support the local causes to drive your brand awareness, network with local businesses to drive more referrals, and so much more. Getting involved in your community can easily promote your business at a very low cost!

This is the theme of last months Gabfocus webinar featuring one of Alabama's operators, Stephanie Tharpe. Stephanie runs A+ Management Group, a third party management company which has stores throughout the southeast, including a few locations here in Alabama.

If you want to own your local market, we recommend watching this episode, hosted by another longtime partner of the ALSSA, StoragePug.