The ALSSA Fall Conference & Expo is just around the corner, and we’re excited to reveal this year’s speaker lineup—packed with experts who bring practical insights and proven strategies for success in the self-storage industry.

Whether you’re a facility owner, operator, or manager, this event is your opportunity to sharpen your skills, discover new tools, and connect with others who understand your business.

Meet the Speakers

Rick Beal & Magen Smith – Atomic Storage Group
Rick and Magen are known across the industry for their no-nonsense approach to operations. At this year’s conference, they’ll share real-world strategies to streamline your processes, boost performance, and help your facility run like a well-oiled machine.

Stacie Maxwell – Secure Lease
AI is changing the way we do business, and Stacie is at the forefront of that shift. She’ll dive into how artificial intelligence is being used in the self-storage industry—from automation to customer insights—and how you can start applying it today.

⚖️ Joe Doherty – SSA Legal Counsel
Back by popular demand, Joe will walk attendees through the latest updates to the legal landscape in Alabama, helping you stay compliant and prepared for what’s ahead. If you have questions about leases, lien laws, or operational risks—this is your session.

Eddie Greenhalgh – Marcus & Millichap
Eddie will once again deliver his State of the Industry report, focusing on market trends in Alabama and beyond. Expect data-driven insights on construction, occupancy, rental rates, and what to watch for in the months ahead.

Josh & Melissa Huff – Lighthouse Storage Solutions
This dynamic duo will provide practical marketing strategies tailored for self-storage operators. From digital curb appeal to grassroots outreach, Josh and Melissa will share tips to help you attract the right customers and maximize your marketing budget.

Why You Should Attend

Industry events like the ALSSA Fall Conference aren’t just about learning—they’re about growing your network, staying ahead of trends, and gaining confidence in how you run your business. Whether you're a veteran or brand new to the industry, this event will give you actionable takeaways you can put to work immediately.

✅ Learn from proven experts
✅ Ask questions and get real answers
✅ Connect with vendors and fellow operators
✅ Stay updated on laws, tech, and marketing
✅ Return home with fresh ideas and renewed energy

Ready to Level Up Your Storage Business?

Join us in Birmingham this October!
Spots are limited, so make sure to register today and reserve your place at the premier self-storage event in Alabama.

We can’t wait to see you there!